Open source PHP e-commerce software made the life easy for many online businesses. It allowed many young entrepreneur achieving their online selling dreams. Tens of open source e-commerce solutions are available in market based on PHP and various frameworks of PHP. Magento is absolutely one of them but not like all of them. Magento, based on Zend framework is being considered one of the most popular and robust open source e-commerce solution for startups as well has fat old business. Its popularity grew rapidly because of its various advantages and user friendly features and security measures it offer.

Magento is one of the most flexible and Object Oriented Ecommerce application in the market today. And we definitely can consider it a leader in this space. And following is the brief list of features making Magento a popular choice.

• Many times end user finds it cumbersome to install a PHP based open source e-commerce solution due to various technical settings at server level involved in that. But Magento is different. There are many control panels which offer an easy inbuilt installer for Magento which install Magento in less than a minute. If this is not provided you always can do it yourself with little technical knowledge or can ask an expert also for that.
• Things got sold which are on display. And Magento has perfect structure to show off all your products in best way. A CSS based artistic theme will work great. You can get it developed from an expert or there is a huge pool of ready themes available on various template sites online. You can buy one and can customize it for your products. This way you can reduce the complete store development cycle to as low as 2-3 days even.
• When it comes to make your own stores many established players shy away from it just because they do have an established setup on ebay or amazon or they are using software like quickbooks. Here is the best feature with Magento which connects with almost every other entity. You can synchronize your whole online business which you are managing with ebay, amazon, quickbooks and now Magento. Your products orders and inventory will get synchronized with Magento and you don’t need to re-enter anything manually.
• Magento customization is a key factor in Magento Development. It is rich in e-commerce features, independent from third party plug-ins, with greater flexibility, scalability and with very nice back-end interface, but lacking some CMS capabilities. Magento customization makes it possible, more adaptive and useful for your unique business requirements by its customization accordingly.
• It is not only user friendly but it also allows extensive customization and development opportunities. Like any other CMS or e-commerce platform, Magento also motivates toward development plugins or modules or better called Magento extensions. These extensions not only enhance functionality of your web store but also help in generating more revenue.
• It is one of the most search engine friendly e-commerce platforms straight out of the box. The Search Engine Optimization tools and SEO friendly coding help your custom Magento website to gain high rankings in Search Engines like Google. It gives you Auto generated Google Sitemap, Meta for your products and category pages and much more.